In this pursuit, a survey made by Invisibly revealed that over 72% of people don’t like being served targeted ads, and 68% prioritize their data privacy over anything.
Statistics on Data Collection
Invisibly, a firm that pays you for selling your personal data to advertisers, has made a survey regarding users’ concerns over apps data collection practices. This revealed anticipated results like over 82% of respondents agree on limited data collection practices formulated by tech companies. Further, 76% of people doesn’t like being targeted by personalized ads, and over 68% value their data privacy much. Among the surveyed, there are 11% more men than women who don’t care about receiving targeted ads. Regarding the devices, over 15% of Apple users let third-party apps track them, by giving them relevant permissions. This number is being highlighted because of the new rule Apple has brought in – App Tracking Transparency. Under this, every app developer is forced to ask their users exclusive permissions for tracking their preferences, before serving them. This has hit Facebook hardly as the company was accepted by very few people after the policy rollout. A similar policy is being followed by Google lately in its Android 12, but was soon criticized for masking the important features. Coming back to statistics, over 6% of iOS users in the US allow travel apps to track them for receiving relevant information. Also, the survey has listed out few apps that are data-hungry. Here, in terms of the Messages and Video Calls section, Facebook’s Messenger tops the list for collecting more data than any other similar app. Cicso WebEx, on the other hand, is at the bottom with few very few permissions needed. And in the Social Media space, Facebook again tops the list, whereas the newly trending Clubhouse at last position. Read more about them in the report.
